Presidents Day

They also like sales for New Years, Easter, Memorial Day, Independence Day, Labor Day, Halloween, Veterans Day, Thanksgiving, and Christmas, along with sales celebrating Winter, Spring, Summer and Fall. Groundhog Day lures customers to stores in all cities. Valentine’s Day sales are common, as are Mother’s Day sales and Father’s Day sales. Local fairs and celebrations get sales named for them, too. We could go on. Sometimes the sales are better known than the special days being celebrated. Almost any occasion will do if it brings in more business. “Business is business,” or as we Texans have been known to say, “Bin’ness is bin’ness.” Capitalizing on special days set aside for noble purposes moves products and makes money.

Between merchants’ special sales and our own desire to get away, to enjoy family time and have some fun, the basic purpose of a given holiday may be mostly forgotten. When we stop and think about that, some of us get a little sad, especially when it’s a day to honor those who have made our freedoms possible, and in many cases have died or been disabled in our behalf. We would probably be wise if we would emphasize the meaning of our special days more than we sometimes do.